A Racing Sim in a Champ Car – Unique Marketing Solutions by CXC Simulations | CXC Simulations - Professional Racing Simulator & Flight Simulator for home use


CXC in the news

Stefan Johansson

F1 and Sportscar Driver
“The Motion Pro II is about as close to reality as you can get. I was amazed how real it feels. It’s a great tool for professional [...] signature-Stefan Johansson


Patrick Long

Porsche Factory Driver
“Easily the best simulator I’ve been on to date. It’s just more realistic. There’s less exaggerated motion, motion [...]


Vaughn Gittin, Jr.

Formula Drift Champion
“The CXC Simulators definitely blew my mind! I really enjoy sims as a training tool and these simulators bring the movement that the body [...] signature-Vaughn Gittin, Jr.


Oriol Servia

CXC simulators are my favorite simulator that you can have in-house and at a reasonable cost...


Christina Nielsen

IMSA GT Champion
I use CXC Simulations for training all the time on the circuits that I race in the IMSA WeatherTech SportsCar Championship and in the European Le Mans Series.


Townsend Bell

IndyCar Driver and Former Formula 1 Test Driver
“The Motion Pro II is the most realistic simulator I’ve driven. For me, it’s an invaluable training tool.” Townsend Bell drove in the [...] signature-Townsend Bell


Alessandro Balzan

2013 Grand-Am GT Champion
2016 IMSA GT-Daytona Champion
I am still super-impressed with the feeling I had when I was in the CXC Motion Pro II. It had the perfect steering wheel feedback, realistic motion movement, and a very accurate braking system. It's just like being in the car.


Justin Wilson

“The best simulator I’ve ever driven. The way it moves and even picks up track surfaces adds a whole new dimension.


Tommy Kendall

SRT Viper Factory Driver
“Seat time is the only thing that will make you a better driver and with testing being curtailed more and more in the interest of cost [...]


Alex Gurney

2007 and 2009 Grand-Am Daytona Prototype Champion
“Wow, I’m still shaking from it. It’s a little bit of a workout. I’m pretty impressed.” Alex Gurney is an American [...]


Matt Halliday

Porsche Super Cup, GT3, V8 Supercar and Former IndyCar/Champcar Driver
“The Motion Pro II is by far the most accurate and best racing simulator I’ve ever worked with. Using the Motion Pro II is the best [...]


Joel Miller

The CXC Simulator is a great tool to stay sharp and learn new circuits because it provides a real race car feel!  The engineers have done a great [...]

A Racing Sim in a Champ Car – Unique Marketing Solutions by CXC
July 21, 2013

CXC Simulations, the proud manufacturer of the Motion Pro II racecar simulator, recently worked with North Hollywood Toyota on a special project: outfitting a champ car with the same technology behind the Motion Pro II. Ashley van Dyke, President of AVD Motorsports, put CXC Simulations and the client in touch for this unique marketing opportunity.

 Distinctive Marketing – Ashley van Dyke and CXC Simulations

What started as a dream conceived by North Hollywood Toyota ended in reality with the help of CXC Simulations. Looking for a unique way to attract clients, Ashley van Dyke had the perfect solution for this Toyota dealer. Ashley, the president of AVD Motorsports, a marketing and communications agency specializing in automotive and motorsports, knew where to turn when approached by her client with this one-of-a-kind request. She tapped CXC Simulations to retrofit a 2006 Lola Champ Car for their showroom floor and turn it into a racing simulator and marketing tool.

A Head-Turning Customer Magnet

“North Hollywood Toyota wanted to create more buzz and attract more customers to their store,” said van Dyke. With North Hollywood Toyota’s idea in mind, CXC Simulations went to work using the technology behind the Motion Pro II to outfit an ’06 Champ Car. Not only was the car to be a new attraction in the showroom, but also “they wanted to give their service customers more to experience while waiting for their service to be completed”, added van Dyke. “It adds a lot of benefits to the in-store experience, especially for car enthusiasts and kids.”

CXC Simulations Making a Mark on the Simulator Industry

Although CXC Simulations are widely known for their customizable Motion Pro II, it is a wide array of custom projects that are gaining CXC additional notoriety. van Dyke said of the project: “Our client was looking for a custom simulator installation for placement into a racecar and featured at the dealership. Choosing the simulator manufacturer to complete the project was a no-brainer.” She continued: “CXC’s simulators are simply superior to all others in the industry.” And the results spoke for themselves. After a successful installation, Ms. van Dyke reported that “the response from this activation and the product placement at the dealership is already stirring up positive feedback”.

Based in Los Angeles, California, CXC Simulations manufactures and distributes professional racing simulators used by professional racecar drivers, racing teams and the home racing enthusiast. The CXC Motion PRO II is constructed from laser-cut steel, carbon fiber and aluminum: the exact same elements used in real racecars.

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About CXC

CXC Simulations is a manufacturer of high-end racing simulators for personal and professional use. Our simulators feature the latest technological developments to achieve realistic motion and car control systems.

CXC simulators can be used as a tool for driving instruction as well as flight training and are available for purchase, lease or event rentals. We offer superb customer service and support to make sure you are behind the wheel of your favorite Formula 1, GT or rally car for as much time as possible!”

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