Case Study: CXC applies engineering know-how and technical expertise to create a unique user experience for a luxury sport coupe concept | CXC Simulations - Professional Racing Simulator & Flight Simulator for home use


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Stefan Johansson

F1 and Sportscar Driver
“The Motion Pro II is about as close to reality as you can get. I was amazed how real it feels. It’s a great tool for professional [...] signature-Stefan Johansson


Patrick Long

Porsche Factory Driver
“Easily the best simulator I’ve been on to date. It’s just more realistic. There’s less exaggerated motion, motion [...]


Vaughn Gittin, Jr.

Formula Drift Champion
“The CXC Simulators definitely blew my mind! I really enjoy sims as a training tool and these simulators bring the movement that the body [...] signature-Vaughn Gittin, Jr.


Oriol Servia

CXC simulators are my favorite simulator that you can have in-house and at a reasonable cost...


Christina Nielsen

IMSA GT Champion
I use CXC Simulations for training all the time on the circuits that I race in the IMSA WeatherTech SportsCar Championship and in the European Le Mans Series.


Townsend Bell

IndyCar Driver and Former Formula 1 Test Driver
“The Motion Pro II is the most realistic simulator I’ve driven. For me, it’s an invaluable training tool.” Townsend Bell drove in the [...] signature-Townsend Bell


Alessandro Balzan

2013 Grand-Am GT Champion
2016 IMSA GT-Daytona Champion
I am still super-impressed with the feeling I had when I was in the CXC Motion Pro II. It had the perfect steering wheel feedback, realistic motion movement, and a very accurate braking system. It's just like being in the car.


Justin Wilson

“The best simulator I’ve ever driven. The way it moves and even picks up track surfaces adds a whole new dimension.


Tommy Kendall

SRT Viper Factory Driver
“Seat time is the only thing that will make you a better driver and with testing being curtailed more and more in the interest of cost [...]


Alex Gurney

2007 and 2009 Grand-Am Daytona Prototype Champion
“Wow, I’m still shaking from it. It’s a little bit of a workout. I’m pretty impressed.” Alex Gurney is an American [...]


Matt Halliday

Porsche Super Cup, GT3, V8 Supercar and Former IndyCar/Champcar Driver
“The Motion Pro II is by far the most accurate and best racing simulator I’ve ever worked with. Using the Motion Pro II is the best [...]


Joel Miller

The CXC Simulator is a great tool to stay sharp and learn new circuits because it provides a real race car feel!  The engineers have done a great [...]

Case Study: CXC applies engineering know-how and technical expertise to create a unique user experience for a luxury sport coupe concept
September 23, 2015

The marketing team at luxury car manufacturer Infiniti USA recently turned to CXC Simulations to develop and build a virtual test-drive consumer experience attraction as part of the launch of their 2017 Q60 Sport Coupe concept car. A turn-key solution was designed and built for kick-off events at this year’s Pebble Beach Concours d’Elegance and “A Motorsports Gathering” at the Quail Lodge. In order to best emulate a real driving experience, CXC’s uniquely deployed motion system was combined with the virtual reality immersion capabilities of the Oculus Rift.

Infiniti’s goal was to preview their new Q60 Sport Coupe concept in a way unlike any previous launches, creating an experience that would take guests on a virtual drive across some of the world’s most famous roads, including Italy’s Stelvio Pass and the Atlantic Ocean Road in Norway. The Infiniti team provided CXC Simulation’s CEO and Founder, Chris Considine and his engineers complete edited videos of the real life footage from the perspective of driving the Q60 on those roads. Telemetry and other technical data related to the prototype and the actual road terrain was also provided.

CXC’s task was to analyze the data, meticulously calibrate the famous Motion Pro II motion and force feedback systems, then synchronize them with the footage to accurately simulate every physical change that occurred while driving the Q60 Sport Coupe on the featured roads. It was a challenge met with all the ingenuity, expertise and skills CXC brings to every project, gained from years of motor racing and custom installations.

At both Pebble Beach and Quail Lodge, Infiniti guests and VIP’s were able to immerse themselves fully in a state-of-the-art virtual reality experience. As they traveled through the winding, and scenic terrain of Infiniti’s “Dream Road,” guests were astonished and delighted by the realism encountered. Over the four days that Infiniti presented their rides in Monterey, more than 700 attendees got to experience this full immersion Q60 test-drive. The Infiniti marketing team’s campaign brought new meaning to customer engagement.

Customization, innovation and developing turn-key solutions for private and commercial clientele is not uncommon for CXC. CXC’s corporate client portfolio includes supercar manufacturers Ferrari, Aston Martin, McLaren and Lamborghini as well as major automobile brands such as Cadillac, Ford and Toyota, and non-automotive related corporations such as Intel.

In terms of CXC’s own ongoing R&D and innovation initiatives, most recently, CXC has introduced a new proprietary force-feedback steering system. This next-generation system is able to take data provided by online simulation software and convert it into an ultra accurate representation of the force felt at the driver’s steering wheel – the force produced by the physics, dynamics and track conditions of a race car. The converted data is then sent to CXC’s massive steering servo motor, translating it into physical energy or resistance felt by the driver of the simulator.

About CXC

CXC Simulations is a manufacturer of high-end racing simulators for personal and professional use. Our simulators feature the latest technological developments to achieve realistic motion and car control systems.

CXC simulators can be used as a tool for driving instruction as well as flight training and are available for purchase, lease or event rentals. We offer superb customer service and support to make sure you are behind the wheel of your favorite Formula 1, GT or rally car for as much time as possible!”

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