The scene was probably one of the biggest attention getters of the trade show. Fans and curious bystanders hung off the railing in front of CXC’s booth, watching with envy, waiting their turn to get into the drivers seat, and to hit the track themselves. A sim center, made up of four of CXC’s most impressive racing simulators was in the middle of the hoopla, four racers competing against one another, twisting and turning with the track as if they were really on it.
From November 17th through the 21st, amusement park and family attraction industry leaders gathered in Orlando, Florida for IAAPA’s 2014 Attractions Expo; a representation of the world’s largest amusement trade association. CXC Simulations made its first appearance at the show. The CXC experience, setup and crowd engagement was one that most of the attendees will remember to say the least.
With CXC’s implementation of their commercially directed sim center model, they are able to offer a full turn-key solution to deliver realistic head-to-head competition racing and a way to create (or add) a new profit attraction for destination family entertainment establishments. The new venue management software allows owners to manage races, produce accurate competition results, and to control individual or group activity from a single station – like the front desk. Spectator participation is also an exciting component – as large display monitors show the action from the track in real time.
Business owners and potential entrepreneurs lined up to try out the Motion Pro II, CXC Simulations’ most up to date racing simulator; the only professional grade of its kind that is practical for commercial use. In fact, the booth averaged 180 drivers a day, totaling 756 by the end of the conference. Within the first thirty minutes of the expo, CXC finalized their first sale to Andretti Parks, one of the industries most well known amusement centers.
“We chose the CXC Racing Simulators for our next location because they will give our valued guests a very real and challenging racing experience while allowing several drivers to compete against each other. CXC offers professional-level simulation to our customers at an affordable price.” – Eddie Hamann, Managing Member of Andretti Indoor Karting & Games
Potential business entrepreneurs looking to build out their own sim centers were not only introduced to a state-of-the-industry virtual reality and full immersion attraction for their customers, but they were also presented with the management hardware and software that allows easy operation, control and seamless session transactions – all run from a single station point. Along with the venue management program, the CXC team also provided examples of different business revenue models. To put the business model into perspective, over the four day span of the conference, the single cluster of four simulators produced nearly $10,000 in revenue. That being said, any sim center can include an unlimited number of simulators.